Digital Signage

If you have ever wandered past a store window in your local mall and gazed at the images scrolling by on the large-screen TV or even stood in the line at the local burger shop looking at the available menus, you have witnessed what is known as “digital signage”. Similar to the billboards of yore, digital signage is deployed for displaying information, advertising, entertainment and other resources to the customer. Unlike the billboards though, digital signage can use dynamic media like videos, broadcasts and web-based applications like signup forms etc.

Digital signage solutions can be of many types as follows:

• Large-format static or moving displays allowing interactive media display to the user
• Translucent display panels to attract users’ attention to specific areas without hiding the products
• Translucent display panels on top of existing product displays (jewellery, electronic gadgets etc.)
• LED (TV) screen displays standing next to walls
• TV walls allowing users to compare products/features or even shop for products
• Large screens in public areas displaying promotional and interactive content
• Interactive aisl screens allowing users to use their smartphones to interact with the information on the screen
• Digital gaming using gesture recognition, allowing users to play games

Our DS solutions enable you to equip customers with access to information and resources in the most immersive manner possible. When customers engage and interact with the information right at the point of purchase, it increases the sale of products. Strategically placed interactive screens reduce queues, ensure higher comfort levels for the customers and lead to increased customer satisfaction. A simple example of this would be a restaurant that allows customers to browse menus using tablets placed on the tables and be entertained while their order gets ready to be served.

What use would be the best display solutions without a solid, fast backend network serving up content? Our DS solutions are backed by a smart combination of network appliances and retail proxy solutions which reduce latency, serve content blazingly fast and radically improve in-store experience for the customer.